AtomShockwave Becomes Atom Entertainment
Online Entertainment Trailblazer Changes Corporate ID to reflect growth and new products for consumers and advertisers
SAN FRANCISCO, CA—Jan., 11th, 2006—AtomShockwave Corp., a pioneer in online entertainment, today announced it has officially changed its corporate name to Atom Entertainment, Inc. The change was spurred by recent acquisitions, a newly created video directory and an advertising network that greatly expand the company's brand line-up and advertising opportunities. Atom Entertainment now operates as the corporate umbrella for game sites Shockwave.com™ and AddictingGames™ and video sites AtomFilms® and AddictingClips™.
"With four major websites already under our corporate umbrella and more growth planned, AtomShockwave needed a name that mirrors our growth and future in online entertainment," said Mika Salmi, CEO of Atom Entertainment. "Short-form, on-demand entertainment is something we started in 1998 with AtomFilms, and our new corporate name reflects both our history and our continued commitment to 'atomized' content that is ideally suited to the Web and connected devices."
The flurry of activity in the latter half of 2005 catapulted Atom Entertainment to the position of being the largest independent online entertainment company on the Web today. These developments reflect Atom Entertainment's vision of offering a wide variety of entertainment options tailored to specific consumer demographics and advertiser needs.
In November, the company announced the acquisition of AddictingGames, the heavily trafficked online games portal. This acquisition coupled with AtomFilms and Shockwave.com growth, soared the company's audience to more than 30 million unique users per month.
Shortly after the acquisition, Shockwave.com unveiled the Shockwave Immersive Network, the largest in-game advertising network for online games. Many leading consumer brands have already begun advertising on the Shockwave.com Immersive Network such as Intel Corporation, LG Electronics and Microsoft Game Studios® Zoo Tycoon® 2: Endangered Species because of its unique approach to online advertising and broad audience of more than 22 million unique users.
Most recently, Atom Entertainment launched AddictingClips, an online video directory that filters, searches and sorts the most entertaining video on the Web as another forum for advertisers. The AddictingClips directory contains more than 1,000 videos and is paired with a video search engine, making the site a powerful resource for consumers to unearth the funniest video clips online.
Atom Entertainment has further expansion plans for 2006 and will continue to be at the forefront of consumer entertainment and online advertising innovation in the coming months.
A Rich History in Entertainment Snacking™
Atom Entertainment has an unparalleled history of understanding the specific interests and consumption patterns of today's digital consumer. As broadband
rates have soared, consumer demand for online entertainment has increased. Online consumers are looking for quick, shareable, instantly gratifying entertainment
experiences on the web - in short, entertainment snacks. Atom Entertainment has been on the leading edge of this trend since the early days of the broadband
Internet and has developed a strong and profitable business model that brings together the needs of consumers, content creators and advertisers.
Atom Entertainment Brands
Atom Entertainment delivers the best entertainment on the Web under the AtomFilms, AddictingClips, Shockwave.com and AddictingGames consumer brands.
AtomFilms - the original destination for short films and animation.
Shockwave.com - expansive collection of the best free online and downloadable games on the Internet.
AddictingClips - the new online video directory making the Web's most entertaining video easily accessible.
AddictingGames - a simple and easy-to-access portal of the most popular online games on the Web.
About AtomFilms
AtomFilms is where the Web goes to watch movies. Its award-winning Web site (www.atomfilms.com) offers on-demand
viewing of a diverse and distinguished catalog of over 1,000 shorts in every genre, enabling new and innovative artists to reach millions of viewers worldwide. Based in
San Francisco, CA, AtomFilms is a service of digital entertainment leader AtomShockwave Corp. For more information, please visit
www.atomfilms.com and www.atomshockwave.com.
Atom Entertainment PR Contact:
Jennifer Lauricella
SutherlandGold Group
866-262-7373 x 103
Jennifer@sutherlandgold.com
