ATOMSHOCKWAVE PURCHASES ADDICTINGGAMES.COM, BECOMING LARGEST, PRIVATELY HELD ONLINE ENTERTAINMENT COMPANY
Acquisition Builds Monthly Audience to more than 30 Million Unique Users Looking for Games, Short Films, Extends Media Pioneer's Menu for "Entertainment Snacking™"
SAN FRANCISCO, CA—Nov. 2, 2005—AtomShockwave Corp., the online entertainment pioneer announced today it has acquired AddictingGames™ (www.addictinggames.com), a heavily trafficked and rapidly growing directory of the most popular casual games online. With the acquisition, AtomShockwave has a monthly audience of more than 30 million consumers who flock to the site for casual games and short films, making it the largest privately owned entertainment company on the web.
"This acquisition is the first step in an aggressive plan to extend our media footprint, and continue to attract millions of consumers," said Mika Salmi, AtomShockwave CEO. "Our mission is to provide entertainment that feeds an exploding interest among consumers for bite size entertainment they can easily access and consume in short bursts."
AddictingGames provides consumers a simple and easy-to-access directory of the most popular casual games on the Web, including games on AtomShockwave's flagship games site, Shockwave.com™. Addictinggames.com traffic has doubled in the past year and the site has become the largest source on the Web for finding free online games including arcade games, action games, sports games, puzzle games, flash games and more. More than 5 million unique visitors a month visit the site with the growth driven by soaring consumer interest in short, free online games.
AtomShockwave has fine-tuned the recipe for game and film content it offers consumers through its flagship AtomFilms® and Shockwave.com brands, matching the taste and consumption patterns of today's consumers and their broadband usage. AtomShockwave's quality content and understanding of the digital entertainment consumer has spurred increased traffic over the last two years as the bite-size entertainment trend exploded, making AtomShockwave the leader in Entertainment Snacking™.
"Consumers want to grab the entertainment they want when they want," Salmi said. "They don't want to sit down to a full course meal. Instead of downloading feature length movies or hours of console gaming, consumers are instead grabbing short content that they can enjoy between classes or meetings, after dinner, or between phone calls. Addictinggames.com is the ultimate directory of short, fun, online games and fits perfectly with our strategy to reach today's time pressed consumers."
About AtomShockwave Corporation
A marketer and distributor of on-demand entertainment, AtomShockwave, Corp. was formed by the 2001 merger of Internet pioneers Shockwave.com and AtomFilms. These powerful brands remain the company's consumer flagships today. Shockwave.com is the world's leading destination for interactive entertainment, offering a broad selection of games that attract players of all ages. AtomFilms is where the Web goes to watch movies, providing on-demand viewing of over 1,000 world-class film and animation titles ranging from 1 to 30 minutes in length. The company operates on an innovative, multi-tiered business model featuring advertising, sponsorship, e-commerce, subscription, and distribution revenue streams. Collectively, more than 30 million entertainment fans visit the AtomShockwave sites each month. Based in San Francisco, the company has satellite offices in New York, LA and Chicago as well as a joint venture in Japan.
Shockwave.com, GameBlast, AtomFilms, Entertainment Snacking and AddictingGames are trademarks of AtomShockwave, Corp. All other trademarks mentioned in this document are the property of their respective owners.
