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About Shockwave

Advertise with Us!

Shockwave is where the world comes to play!

Shockwave, the original home of online games, is a prime-time brand — bringing parents and their families a wide selection of the best games and gaming community features on the Web. With user-submitted jigsaws, user-generated content racing games, and numerous family co-play games where the whole family comes together for digital quality time, Shockwave helps celebrate play every day.

Would you like more information about advertising on Shockwave?

Email: advertising@shockwave.com

Creative Specifications

Standard Advertising

300x250 Large Rectangle (LREC)

Dimensions: 300x250

Max File Size: 39k for gif/jpeg, 39k for flash

Max Expansion Size:: 500x400, expand down/left. [Expansion must always be user initiated]. Allowed on Homepage and Menu Pages only [not allowed on Game Play Pages]. Initial load: 100k, subsequent load up to 300k.

Z-index: Site uses 1,000 please use 99,999 for ad units

Looping: 3 loop max

Animation: 15 sec animation max

Audio and Video: Must be user initiated, also must have the option to deactivate the sound once it is initiated

Rich Media: We accept all forms of Rich Media on a testing basis

3rd Party Ad Serving: We accept all 3rd Party Ad Tags on a testing basis. For 3rd Party Rich Media units that are In-Page (i.e. some Pointroll offerings etc.), we require that any audio, video and expansion functions are user initiated.

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728x90 Leaderboard

Dimensions: 728x90

Max File Size: 39k for gif/jpeg, 39k for flash

Max Expansion Size:: 728x200 [game play page] / 728x400 [Homepage + Menu Pages] Downward expansion [expansion must always be user initiated]. Initial load: 100k, subsequent load up to 300k.

Z-index: Site uses 1,000 please use 99,999 for ad units

Looping: 3 loop max

Animation: 15 sec animation max

Audio: Must be user initiated, also must have the option to deactivate the sound once it is initiated

Rich Media: We accept all forms of Rich Media on a testing basis 3rd Party Ad Serving: We accept all 3rd Party Ad Tags on a testing basis. For 3rd Party Rich Media units that are In-Page (i.e. some Pointroll offerings etc.), we require that any audio, video and expansion functions are user initiated.

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160x600 Skyscraper

Dimensions: 160x600

Max File Size: 39k for gif/jpeg, 39k for flash

Max Expansion Size:: 320x600, must expand to the left. Initial load: 100k, subsequent load up to 300k.

Z-index: Site uses 1,000 please use 99,999 for ad units

Looping: 3 loop max

Animation: 15 sec animation max

Audio and Video: Must be user initiated, also must have the option to deactivate the sound once it is initiated

Rich Media: We accept all forms of Rich Media on a testing basis

3rd Party Ad Serving: We accept all 3rd Party Ad Tags on a testing basis. For 3rd Party Rich Media units that are In-Page (i.e. some Pointroll offerings etc.), we require that any audio, video and expansion functions are user initiated.

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Flash Commercial

Dimensions: 480x360

Max File Size: 39k for gif/jpeg, 39k for flash

Looping: No looping

Animation: 30 sec, 20 frames per second

Audio: Accepted

Expected Media: Flash 7 or 8 formats, Flash MX can be used for authoring, but you must publish as Flash 7 or 8

Duration: No longer than 30 seconds, should hold on last frame

Flash Commercial Specs

Movie Dimensions: 480x360

Frame Rate: 20 fps

Expected Media: Flash 7 or 8 format, MX can be used for authoring, but you must publish as Flash 7 or 8.

Your movie's settings will be overridden when playing on Shockwave.com, so make sure to set your movie to 20fps in order to see how it will really play back.

Duration: Up to 30 seconds

File Size: 50k max

Background Color: Your background color in movie settings will be ignored when playing back on Shockwave.com. If you need a background color other than black, you'll need to make a 480x360 rectangle and place it on the stage for the duration of the movie.

Audio: OK

No Looping: Your movie needs to have a clear beginning followed by an animation sequence and a clear ending with no embedded movie clips (stop action).

No Buttons or Links: Normally all linking and button actions will be handled by the shell. Any buttons in your movie will be ignored. If your movie needs to have buttons that react to user input, contact your Atom production representative.

No Absolute Path Actions: Avoid the use of 'Set Variable', 'Tell Target', 'Load Movie', and any other action scripting, that specifically targets "_level0" or "/". These locations are reserved for the shell movie. If you need these kinds of actions please use relative paths: "../../instance" to go up, "instance/instance/variable" to go down.

No Javascript or FS Commands: Contact your Atom production representative if you need to use these.

Delivery:
1. Export the finished Flash Commercial as Flash 7 or 8 swf.
2. Include all Flash source files.
3. Include all non-standard fonts used in the source. Make sure to include both bitmap and outline fonts for the Mac.

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Video Commercial

Dimensions: 640x480

Max File Size: Not Applicable

Looping: No looping

Animation: 30 sec

Audio: Accepted

Note: We do not accept streaming media formats

Duration: No longer than 30 seconds, should hold on last frame 3rd Party Ad Serving - See "Commercials - 3rd Party" worksheet for further details. Should hold on last frame.

Video Commercial Specs

Movie Dimensions: 640x480

Frame Rate: 30 frames per second

ASW Encoded Content:Shockwave creates Video Commercials in the following dimensions and format - 640x480 (500k streams).

Duration: Up to 30 seconds

File Size: Not applicable

Background Color: Not applicable

Audio: OK

Recommended Media: CD-R, DVD-R, Mini DV, BetaSP or DigiBETA (In NTSC format).

Video: Uncompressed or lossless compression, 640x480, 15 or 30 frames per second

Audio: Uncompressed stereo audio.

*Note that video tape will yield a higher-quality commercial in most cases.

*We do not accept streaming media formats: Windows Media, Real, Sorenson Quicktime, DIVX, Flash Video, etc...

Delivery
1. FTP encoded video using Internet Explorer to the following location: ftp://ftp.shockwave.com
2. Mail video tapes or CD's.

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Commercial Unit Third-Party Guidelines

Shockwave's ad-serving system is capable of deploying creative with a variety of third-party asset and tracking options. This document presents guidelines for third-party tracking/serving scenarios that can be used for commercials.

Note that third-party serving is different from third-party tracking.

Third-party Serving: The creative binary asset (Flash swf, gif or jpg) is hosted on a server other than Shockwave' or Doubleclick's.

Third-party Tracking: An ad can track back to the client's tracking system for independent review of the Doubleclick impression results.

The features are not mutually exclusive: Shockwave can combine serving and tracking in the same campaign.

This document describes the third party serving/tracking options that are available now. Our Doubleclick's AdSolution and our Pre-play 2.0 is much more flexible to develop support for other scenarios, but these may require some engineering lead-time. If a scenario is not described in this document, please ask your sales rep to review the client request or proposal.

This document describes third-party commercial options for content on the Shockwave sites (Shockwave.com). It does not cover other emerging content delivery outlets like Atom Hi-Def.

Third-Party Serving Options

Binary Asset Serving:
The baseline third-party serving scenario is that the client provides Shockwave with a direct URL to the ad creative binary file (swf, gif, jpg), hosted on their server. The only requirement for this URL is that it must directly respond with the creative binary file, like:
http://someserver.com/someAdSwf.swf
The URL can reference server-side scripting, cgi-bin or some other another web-application, but it must respond with the actual creative binary.

Other Options:
Shockwave currently does not support other third-party serving options such as third-party iframes or JavaScript files.

Third-party JavaScript support could be added for clients willing to work with Shockwave on integration issues.

Third-Party Tracking Options

Pixel Tracking:
Shockwave can add a 1x1 tag to each piece of pre-play creative in a campaign. The URL for this can be provided by the client and be served from their system. We will place this tag immediately before the object/embed tag for the creative's swf.

JavaScript
Shockwave can add a client-provided link to a third-party JavaScript include to each piece of pre-play creative in a campaign. We will place this JavaScript tag immediately before the object/embed tag for the creative's swf. This JavaScript code can execute many types of functions, including: Impression Tracking, Establish cookies for surveys.

The only requirement is that Shockwave is allowed time to test that the client's JavaScript code does not interfere with the display of the game or film content.

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3rd Party Rich Media Floater/Over Page Types - testing basis

Types: Eyeblaster, Shoshkeles, Eyewonder, Unicast (Viewpoint), Klipmart, Pointroll, Interpolls, Commflash

Dimensions: Must be 200 pixels below top of page & left of the sidebar on the right of page (approx. 300 pixels from edge) & not larger than 550x480 (must not cover other ads on page)

Max File Size: 100k Eyeblaster/Shoshkeles, 100-300 Unicast

Duration: 10 second max (this is inclusive of any 'reminder' unit)

Audio: Must be user initiated, also must have the option to deactivate the sound once it is initiated

Other: Must include 'close button' for user to turn-off unit. Any reminder unit for floating ad will land on far right of page and should not be larger than 180x180, Note - for 3rd Party Rich Media Units that are IN-PAGE, rather than over-page, (i.e. some Pointroll offerings etc.), we require that any audio and expansion functions are user initiated

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Shockwave Immersive Games Networks (SIGN)

Client must deliver: file size, *One 256x128 jpg, max file size 39k, *One 512x64 jpg, max file size 25k

Other: No SWFs, no scrolling, no animations (this unit is not clickable)

Available in these Shockwave games: Switch Wakeboarding, Circuit Racer, H2Overdose, OverSize, Four Wheel Fury

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Winking Leaderboard Stunt

Dimensions: 278x90

Max File Size: 39k for gif/jpeg, 39k for flash

Max Expansion Size:: 728x180, must expand below the ad and not above it

Looping: 3 loop max

Animation: no rollover capability, 10 or 15 seconds or less time limit than (IAB Standard Leaderboard 15 sec animation)

Audio: no audio

Rich Media: We accept all forms of Rich Media on a testing basis

3rd Party Ad Serving: We accept all 3rd Party Ad Tags on a testing basis. For 3rd Party Rich Media units that are In-Page (i.e. some Pointroll offerings etc.), we require no audio and expansion functions are not user initiated

Non Initiated Expansion: Okay on homepage only

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Barn Door / Sliding Door for Shockwave

Dimensions: 610x324

Max File Size: 39k max content. Note: Flash MX compresses swf's, set to flash 5 publishing before attempting to optimize

Looping: No looping

Animation: 3-4 second max, 20 frames per second

Audio: no audio

Expected Media: Flash 5 or 6 format, Flash MX can be used for authoring, but you must publish as Flash 5 or 6

3rd Party Ad Serving: No third-party serving/impression tracking. Unit will be hard-coded to site. Click-tracking tag may be provided

Other: Flash template will be provided by Shockwave. The advertiser's unit needs to be embedded into this template (by agency/client) which includes the 'barn doors'. Please ask for clarification if there are any questions; Unit must be provided to Shockwave 10 days prior to launch with SWF, FLA and PC Fonts.

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